Beatles Story Announces ‘Beatles in India’ Festival

Posted on August 31st, 2008

When The Beatles became interested in Indian religion it not only had a profound effect on their music, but influenced both the look, sound and outlook of Western culture as a whole. To celebrate the huge impact the country had on the Fab Four, the Beatles Story, Liverpool will be celebrating all things Indian throughout September during our ‘Beatles in India Month’.

A new display, fact sheets and trivia boards will allow visitors to the Beatles Story to learn more about the effect The Beatles’ 1968 visit to the Maharishi’s Meditation Academy in Rishikesh had on both their music and personal lives, as well as such amusing tales as how Ringo coped with India’s spiders and why John went up in a helicopter with the Maharishi!

A number of Indian-themed children’s workshop will take place in the Beatles Story’s new Discovery Zone as well as a special treasure trail involving tigers, monkeys and peacocks!

The weekend of Sept 20th – 21st will see two days of Indian themed events including Indian head massage, Starbucks Indian coffee tasting, yoga and Bollywood dancing demonstrations, as well as a meditation and chanting session from Hare Krishna devotees. Fantastic Indian food supplied by Albert Dock’s excellent Spice Lounge restaurant will be available for tasting on both days.

Jerry Goldman, Managing Director of the Beatles Story said:

The important role that India’s culture had on The Beatles’ music can never be understated. This month-long festival will be a true celebration!

Located on Liverpool’s historic Albert Dock, the Beatles Story is a unique visitor attraction that transports visitors on an enlightening and atmospheric journey into the life, times, culture and music of the Beatles. It opened in 1990 and has welcomed 3 million visitors from all around the world.

The Beatles Story, Albert Dock has undergone a massive expansion throughout 2008 which has seen it double in size. New features include a special exhibition space, ‘Going Solo’ a new gallery dedicated to the solo careers of John, Paul, George and Ringo, a hands-on interactive Discovery Zone for children and families, the Fab4Store gift shop and the Starbucks coffee house and relaxation area.

The experience is accompanied by the ‘Living History’ audio guide which is narrated by John Lennon’s sister, Julia. The Beatles Story offers English, French, Spanish, German, Italian, Polish, Russian and Japanese audio guide translations. A Chinese version will be launched in late 2008.

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